What can you use the application for?
MOG.com is a social networking site that is entirely built around music discovery. MOG.com strikes an instant cord with users who have the habit of listening to the music on computers or iPods, as it allows them to explore, share, and talk about the music they love and enjoy. The site enables its users to set up a personal profile page as per their music interests and listening history, thereby providing a collaborative platform to discover music online. Further it uses a proprietary application called MOG-O-MATIC to persistently revise the user's MOG.com pages with the music played on their systems or iPods. Use of widgets with drop and drag technology makes the customization of MOG pages very convenient, thereby enabling the users to engraft video and audio clips with effortless ease. With the tagline- “music signposts on the web's lonely road”, MOG.com comes across as an excellent and the possibly the best platform of its kind to share musical interests. The site has been able garner a phenomenal user base and boasts of having reputed artists like Ben Gibbard of Death Cab for Cutie, Questlove of the Roots and Branford Marsalias as its members.
What is the history and popularity of the application?
MOG.com, with its headquarters in Berkley, CA was launched in June 2005 with an aim to become a ground breaking music website. It was created by David Hyman, a Veteran Entrepreneur, digital music trailblazer, and self annunciated music fanatic. The site has been able to gather substantial funding from prominent music labels like Sony BMG and Universal Music. That apart it has been able to feature itself across prominent media outlets and currently has a large dedicated user base to its credit.
What are the differences to other applications?
Like other music sharing and discovery sites such as last.fm, it offers people to analyze the user's music collection and display musical preferences. However the site has some exclusive features that make it entirely unique like its proprietary MOG-O-MOTIC application. That apart it supports an extensive collection of music players including the likes of iTunes, Windows Media Player, Winamp etc. The site employs a number of widgets that are highly capable of displaying the most targeted information as per the listening habit of the user.
How does the application look and feel to use?
At a first glance only, the site gives an impression of encompassing a wide amount of information. Even for a new visitor, it is not a cumbersome task to understand the aim of the site as the entire content on the site reflects music. A lot of music related information like such as artist of the month, top songs, etc. are aptly displayed in a categorized manner on the homepage. The user page is divided into three vertical sections and it presents a host of options for one’s benefit.
How does the registration process work?
Registration process requires simple information such as name of the user, e-mail address, screen name, and password with its verification, birthday, etc. There is no need to give credit card details. In additional there are additional options to choose if you happen to be a musician. A confirmatory mail is sent to the user email address within 3 minutes. Once the instructions on the confirmation mail are followed it prompts the user to download the MOG -O-MATIC (an option which can be ignored).
What does it cost to use the application?
All features and services proffered by MOG.com are absolutely free of cost. Till now, the site is being funded by angel investors and there is possibility that it earns from music downloads referred from its site.
Who would you recommend the application to?
Anyone who wants to be a part of an impressive and active community of passionate music lovers should join this site. No matter whether the person loves the rock music or country ballads, the site has a community for nearly every genre.
