Henry is the co-founder and chief product officer of trap.it, a discovery engine that helps you discover content about your favorite topics and that can learn what you like and do not like. Trap.it gives you more than Google or Facebook can ever give you, in terms of interesting articles and scoops. Henry has a background in web apps. He has worked in Silicon Valley over 10 years, specifically in the field of product management and marketing. Before Trap.it, he worked at WebEx as a product manager and he worked at Everdream, which is a web app that was acquired by Dell.
- What kind of apps do you use?
"I use a lot of apps, primarily for personal productivity, communication, and media discovery and consumption. Trap.it is the first app I use everyday. I use it to track the general industry I'm working in. That way, we can keep on top of trends, search, social, journalism, and UI design. And I'm also able to track my personal interests in the same application, so I have traps on digital culture, photography, design, music, and film. This way I get all sorts of great content delivered to me every morning with very little effort. So, everyday I start with Trap.it to see what's going on. For personal productivity, I love Evernote, it's a super powerful application for organizing both my personal and professional life. I store things like product ideas, great articles I come across, repositories, but also private things like recipes, books I want to buy, and things I hear on the radio and don't want to forget. It's probably my most used iPhone app as well. The camera integration is also great, it can automatically save the pictures you take and they're stored in the cloud. I listen to satellite radio in my car, so when I hear a song I like I just snap a picture of the LCD screen and upload that to Evernote. That way I don't have to write it down or type on my phone. And I also use the Mac local app on my Mac.
Another app I use a lot is Twitter. I use it to engage with customers and to find out what people are saying about Trap.it. We've learned a lot via Twitter and it's been great, because we're able to get in touch with a lot of people very easily and have really good exchanges. So we do a lot of customer support and outreach through Twitter. I like to check in to Twitter several times a day to find out what people are saying. I also love it that they support multiple platforms so well. I use the web app, the Mac app, and mobile apps. Both the Android and iOS apps are really good. Another work app that I use all the time is Balsamiq. It's a wireframing app that makes it really easy for non-designers like myself to wireframe application ideas, concepts, and screens, and I use that to communicate with our engineers and designers. So if I have a concept I usually, on Saturdays and Sundays, spent half a day wireframing it out in flows to tell a story and then I'll go to work on Monday and meet with the various teams. It's a great way to communicate ideas with a lot more structure. An app I recently discovered is Instagram. I actually love taking pictures, but because we've been really busy with the app lately I've been taking pictures with my smartphone instead of hauling my camera around. And I also like Path, because it has some cool photo features. Another app I like is Camera+. It's an app that combines all of the fun elements of Instagram, but has a lot more control and editing capabilities. I also like that it's not a social app, which is nice because not every picture I take I want to share with my social network. So I can have all the cool effects, but I can choose whether or not I want to share the image."
- Which devices do you use to run the apps?
"I've been an Android person for a long time, but I recently switched to an iPhone. I like to have my hand in both Apple and Android, so I used to have an Android phone and an iPad, but when they announced the iPhone 4S with Siri I just couldn't resist. I love it."
- What app is an undiscovered gem?
"Well, I run into a lot of people who've heard of Balsamiq and are curious about it, but haven't used it yet. I talk about the app quite a bit, because I really love it. And also Camera+ and Path. Both are great apps. Especially Path. I have a lot of friends with iPhones, but not many of them use Path. It's great because it offers the intimacy that Facebook has lost. I love it that you're not allowed to post links and that you can't follow media, companies or brands. It's just people you know and you can be yourself. The things you can post are really just about yourself. I use it all the time and I never find the posts there to be noisy like on Facebook. I hardly use Facebook anymore, so I hope that more people start to use Path."
- Is there an app that is missing? Something you would love to use but does not exist yet? Or an app that does exist but needs upgrading?
"I think that the concept that Klout has come up with is extremely powerful, but I think there is room for improvement. But I'm afraid I cannot go into the details here, because that may be something I or Trap.it will pursue in the future."
Did you like reading about Henry? Check out trap.it.
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