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Yahoo! Local

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What can you use the application for?
Yahoo Local is an online local business portal that helps in delivering broadest range of solutions to its users. The website has the propensity to touch almost every sphere of our lives, and helps us in sprucing up varied local businesses remarkably. Be it any kind of business - from automotive and traveling, to health, beauty and dining - Yahoo Local is tailored to cater all sorts of requirements of its subscribers. The website allows its users to carry out region-wise search in various categories. It serves as a great application for small businesses to flourish within their local boundaries. In addition to business, the website is also found to be functional for finding different locations, such as, clubs and theaters, health and beauty clinics, automotive garages, restaurants and bars, and many more.
What is the history and popularity of the application?
Yahoo Local is another splendid subsidiary of search giant Yahoo! Inc., established on 28 April 2006, with intent to strengthen local business through targeted advertising. The website is entirely based on offline Yellow-Page model, and it allows local businesses to advertise by paying on a flat monthly basis. The website has gained noteworthy popularity in a very short span, and has generated an enviable customer base.
What are the differences to other applications?
Yahoo Local is unarguably rests among the best local business website on the internet. The website incorporates a wide array of services that are truly unsurpassable in its class. The website boasts several features that effortlessly distinguish it from its competitors. The “City Guide” feature of the website provides inclusive information about a variety of aspects of any specific region. On of the distinct feature that makes Yahoo Local class apart is its ‘Recent Reviews’ section, which allows its members to share and recommend any specific thing of the city. The website also scores matchlessly for its broad coverage of various key categories. Being a leader in local business segment, Yahoo Local is credited for bringing several innovations to this sector.
How does the application look and feel to use?
The website has an intriguing and user-oriented interface that helps in easy navigation of the website. The background of the homepage is plain yet interactive, and the blue streak containing the brand-name at the top of the homepage is captivating. The interface of the website is objectively designed to ensure easy navigation for its users. The website is not cluttered with annoying adverts here and there on the homepage, except the one that is placed on the top right corner of the homepage. Moreover, the navigation process is swift, and it allows its user to move quickly across its different pages. The images portrayed on the website further augment its attraction, and helps in imparting purposeful appearance to the website. The orange colored ‘search button’ tempts its user to browse various categories mentioned on the website. Conclusively, the website has the fantastic outlook that has all the required ingredients to mesmerize its visitors.
How does the registration process work?
Yahoo Local uses a simplified sign-up procedure that necessitates its users to fill in some key information about them that include, name and date of birth, country, email ID, and password. The signup is absolutely free of charge, and it does not require any sort of credit card details to fill in. However, existing Yahoo subscribers can directly avail the services of the website, without requiring going through any separate sign up procedure.
What does it cost to use the application?
Advertising is the main source of earning for Yahoo Local. The website includes a separate feature ‘Advertise With Us’, which explicitly calls its users for placing their adverts on the website. Citing the enormous popularity of Yahoo services on the web, advertising generate massive revenues for the website. However, all the services of Yahoo Local are free for its users, and the website doesn’t seem to charge for its services in foreseeable future.
Who would you recommend the application to?
Yahoo Local is recommended for everyone – from students to business professionals. The website is fully laden with several functional features, which address the diverse needs of almost every section of the society. However, the website is highly recommended for entrepreneurs of small and medium scale enterprises (SMEs), who wish to expand their business in their desired vicinities. Besides exploring different categories, the website also serve as a purposeful platform for businessmen to advertise their products and services to a vast pool of potential customers.
  • “City Guide” option allows its users to explore any popular region comprehensively.
  • The “Directory” feature presents a wide range of useful categories to its users
  • Members can post their reviews about any specific aspect of their favorite cities.
  • Maps for better exploration of any particular region.
  • Helps in better planning of weekend hang outs.
  • Provides region-wise advertising options to its users.
  • Website lets its users to add/remove business in its directory.
Website
http://local.yahoo.com/
Comments
By anonymous on Tue, 06 Jan 2009 11:09:59 +0000
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