Wize.com is a consumer product recommendation site. The site uses proprietary technology to analyze millions of reviews on thousands of products from around the web. The results are returned in an easy to view format, reporting which products are best (Wize Choice) as well as which products are the worst (UnWize Choice). Users can browse the site based on popular tags – for example choosing the best digital camera for beginners – first the user chooses digital cameras, then from the resulting list of tags chooses beginners. This returns a list of the most recommended digital cameras for beginners based on reviews read by the site. Users can also do natural language keyword searches of the site – for example, What is the best digital camera for beginners? Will produce results similar to browsing tags as in the example above. The site has categories for Electronics, Home and Garden, Health and Beauty, Computers and Office, Video Games. Tools and Hardware and Jewelry and Watches. The site also provides buying guides in a number of categories, for example LCD TV Buyers Guide and Dishwasher Buyers Guide. San Mateo, CA-based Wize.com was founded in August 2006 and has undergone continuous growth since launch. The company is currently headed by CEO and President Tom Patterson. Competition to Wize.com comes from sites such as PriceGrabber Shopping.com and NexTag. These sites offer product comparisons based on features specified by the user. These sites primarily concentrate on finding products at the best price, not necessarily the best rated, while Wize.com concentrates on the ratings given in reviews. Additional competition comes from review sites such as Consumer Research and Epinions.com. These sites feature site and user contributed reviews of products. The Wize.com site has a relatively clean look, but is somewhat cluttered with content and links. Navigation is intuitive, with a tag cloud at the top of the site for browsing as well as a search bar for keyword searches. The categories are also arranged on a convenient top menu bar. The site is quite responsive, and returns search results in a matter of a few seconds. There is advertising displayed on the site, which is somewhat obtrusive. There is no registration offered to the Wize.com site. All features of the site are available to users without registration. Wize is free to use, there is no premium membership offered to the site. Wize.com is recommended to anyone who is trying to decide what product to buy. The search algorithms used by the site seem to work quite well in turning up the best rated products as well as the worst. Users can also specify price as one of the filters to search on, so users should be able to quickly find the highest rated products in their budget range. The site is very easy to use, and browsing and searching is very responsive.

• Users can browse the site based on popular tags or categories
• The site analyzes millions of reviews for thousands of items to return results featuring the best as well as the worst products
• Users can conduct natural language keyword searches
• Site features buying guides for popular items
• The site is easy to use and quite responsive

http://wize.com/