Viddler is an online video platform intended for businesses. The user can send a file or record a new video from a web cam. Viddler ensures that the user’s video works on almost any platform, from desktop computers to mobile devices and tablet computers. The user can also access a number of professional settings for their videos, including HD options, privacy controls and more. Viddler also includes a number of interactive features intended to help the user engage their audience. These include the ability to add text, tags and links as well as video comments on their video timelines. Timed comments can be added as well as threaded conversations. Viddler users can host video contests to drive interest and excitement towards their videos. Distribution tools are built in as well as analytic tools that allow the user to review how many times their videos were embedded, how long visitors watch their videos and where the visitors are located. Viddler helps users monetize videos by adding third party overlays, include ads after embedded videos and sell access using Viddler subscriptions. Viddler was conceived and founded by Robert Sandie and Donna DeMarco in November of 2005. The company was based out of Bethlehem, Pennsylvania and included a team of developers, architects and designers who had previous work with well-known companies including IBM, Macromedia and RackSpace. The application was officially launched in December of 2006. Viddler takes the benefits of other video sharing services and applies the elements a professional or company would need to find the application useful. Users can easily record or upload videos to their Viddler account and begin sharing them with anyone over the web. The application also includes a number of ways to earn revenue from videos as well as interactive tools that encourage audience participation and response. The Viddler website gets right down to business with deep blue and hints of red against a primarily white background. The color choices and no nonsense design make it apparent that this site is geared more towards professionals. The user interface is relatively easy to understand, and provides the user with access to many features that can help them promote their videos and their business. New users can get started with Viddler by clicking the blue and white “Sign Up” button in the upper, right hand corner (or the matching button in the banner below it). The following page asks the user to choose their preferred membership option. After doing so, the user is asked to provide a username, password, email address and validation code (to prove that they are human). The user must also check the box at the bottom of the form to confirm their agreement with the Viddler terms of use. A second box is automatically selected to add the user’s email address to the Viddler mailing list. This must be manually de-selected to opt out of email updates. Viddler provides two account options. The first is a free, ad-supported personal account that is for individual use only. The free subscription includes up a 500 MB per video limit and 2 GBs of storage and bandwidth each month. The paid Business account starts at around $100 per month. This plan includes white label features, secure video hosting, detailed analytics, dedicated support and more. Viddler could be a valuable tool for professionals and businesses that need an easy way to manage and share their promotional videos. The application offers services for casual users as well, with a free account that makes Viddler appealing to almost anyone.

• Choose a professional paid or casual free membership subscription
• Distribute videos uploaded to Viddler
• Add tags, text and links to videos
• Review detailed analytics (with paid membership only)
• Monetize your videos

http://www.viddler.com/