Usabilla provides website designers and owners with a great deal of insight into the effectiveness of their designs. The application allows users to choose web pages or submit images to be tested. The user also supplies a list of questions that Usabilla will ask the test participants. Participants then view the user’s web page or image and answer with notes and points right on top of the image or page. The user is given the test results and can visually see areas that need improvement or those that fared well. Usabilla helps website designers find usability errors and measure performance. They can also gather feedback with helpful notes that can help them move in the right direction to maximize their website to provide an optimum user experience.

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Usabilla was founded in January of 2009 by Paul Veugen. The company is currently based in Amsterdam and includes fewer than 10 individuals. The application was intended to provide transparent usability feedback for its users. The user would remain in control by supplying the questions to be asked so they get the responses they need. Usabilla utilizes hosting services offered by Virtual Concepts and Amazon Web Services. They also employ Mercury Global Partners for marketing and public relations.

Usabilla presents a unique opportunity for its users. Website owners and developers can obtain valuable information that could help them improve their websites, which can mean more customer conversions and a better experience. The application allows the user to provide questions to ask participants so the responses are tailored specifically to the user’s concerns.

Usabilla welcomes users with a friendly blue and orange color scheme. The website’s white background helps the overall appearance remain firmly rooted in the realm of professionalism. Color icons explain the way Usabilla works to newcomers. The actual test gives the user a visual result that highlights any issues or strong points in their site design. By overlaying the results right on top of the website, Usabilla provides its users with an easy to use visualization that can provide a great deal of insight.

A new user can sign up for Usabilla by clicking the red and white “Pricing and Sign Up” button in the upper, right hand corner of the homepage. The user is asked to select one of the available membership plans before continuing. The following page asks the user for a username, email address, company name, password, country and terms of use agreement. A second check box is automatically selected at the bottom to sign the user up for Usabilla updates and tips. This must be manually un-checked to opt out.

Usabilla offers users four membership plans to choose from. The first is a free plan that allows one active test, public tests only and up to 10 participants. The Small membership costs around $50 per month and includes up to 50 participants, private tests, one active test and customization options. The Standard plan costs around $90 per month and includes up to 100 participants and three active tests. The Large membership costs around $140 per month and upgrades to include 200 participants and up to five active tests.

Website owners and designers can really appreciate Usabilla. The application and shed light on potential problems and usability issues the designer or website owner may have overlooked. The results are also easy to read, with direct overlays that can help the user visually identify problem areas.

• Submit websites for Usabilla review
• Provide specific questions to ask test participants
• Receive visual results that provide insight on potential issues
• Choose from four membership plans, including a free plan
• Utilize public and private tests (based on membership level)

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