Trustmarker is a unique application that allows users to create and use their own special icons and images to verify the certification, approval or acceptance of a website. These badges act as an easily discernable, visual marker for visitors. By presenting a Trustmarker badge on a website, users can feel more confident in the site’s validity in regard to another group, organization or website. Integrity is very important when operating on the internet and Trustmarker helps websites prove their affiliations to visitors.
Trustmarker is a part of Enernetics, Inc., based in Cambridge, Massachusetts. Enernetics was originally founded in 2007. Ever since its creation, Enernetics has been supporting websites in validating their credibility and providing an environment that allows internet visitors to feel secure and confident. Today, the mission of Trustmarker has changed little, still remaining focused on supplying easy identification for visitors to websites who utilize this service.
Security and trust are two of the biggest concerns shared by most internet browsers. Whether looking for an information website or a place to make a purchase, most users need to feel confident in who they do business with. Trustmarker offers an easy, convenient and attractive way to help fortify user trust. Trustmarker badges are easy to recognize and can actually enhance the overall appearance of the sites they are displayed on.
As soon as visitors arrive at the Trustmarker website, they are greeted with eye-catching examples and a wealth of information. Despite all the text, the details are positioned in a concise, manageable way that increases legibility. A new user can easily find the registration button, prominently displayed in pleasant blue. From there, the account creation and set up process is very user-friendly.
After clicking either the sign up link in the top right hand corner or the large blue button at the center of the homepage, visitors are taken to the account creation page. Account creation requires a first and last name, email address, username and password. After creating the account, a verification email is sent to the email address provided. The confirmation message is received very quickly. After the verification process is complete, the user is taken back to the Trustmarker website where a continue button has appeared and their newly created account can be accessed.
At this point, there are no premium membership options offered on Trustmarker. Use of the site is completely free and creating an account is all needed to access the application’s features. Although the site is free, there is a 30% revenue share taken on any created Trustmarker badges. The remaining 70% goes to the user who created the badge. This is only on badges that are created and require a fee to use (instated by the user).
Trustmarker is ideal for those who oversee a large group or organization, especially those who oversee or are considered high ranking in their fields. Trustmarker allows an organization or individual to set a standard which others must adhere to for acceptance. The badge indicates acceptance or certification. While a single website may not be interested in such capability, large groups would definitely benefit by being able provide a way to show visitors who really belongs to the group and who does not.