Style.ly gives women a new way to shop for clothing and accessories online. The application allows users to post new and gently used items for sale. Users can browse available items and make purchases through the site. The user can choose specific shipping options or to meet the buyer at a location (for local purchases). Each listing includes images, a description, purchase guidelines and comments which can be posted by the user community. Social networking features are included that give users an easy way to like and share individual items and sellers on Facebook. The user can also find the seller’s Facebook page as well as their listing stats. Facebook coteries are included as well as garments and accessories sold by individual users.

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Style.ly is designed to offer users a new way to buy stylish clothing and accessories without spending a small fortune. The website maintains a very classy personality that includes earthy undertones by encouraging users to sell their used items (favoring recycling over discarding). The site isn’t widely talked about on the web, but holds a lot of potential for users who appreciate fashion. The current version only includes items for women, including clothes, purses, handbags, hats and various accessories.

The concept behind Style.ly isn’t really a new thing. For years, many websites have been selling items online and giving users a way to sell their items as well. The website stands out because of its focus on womens clothing and accessories. While many other websites usually go for a broader range of items, Style.ly currently only caters to the female shopper. This may limit their customer base somewhat, but it gives women a way to find unique fashions easily.

Style.ly appears to maintain a very traditional, classic appearance that favors black and white. Elegantly scrolled icons and a matching hangar logo maintain this charming appeal. The site is very clean and neat, however it is lacking in coherent information. The about us area provides “shopping rules” but doesn’t really explain how they apply to Style.ly in detail. Most user can draw their own conclusions, but the site doesn’t give the user much to go on in terms of how to use the site. A help area is available, but it is not readily apparent. The site's blog includes a list of questions and answers, but these are listed as individual posts which can be cumbersome to browse.

A new user can join the Style.ly community by scrolling down the homepage and clicking the “Connect with Facebook” button inside the dark blue box. The user receives a free $5 sign up bonus for registering. After clicking the button, a pop up box appears and asks for the user’s Facebook username and password. After submitting the information and allowing Style.ly to access the user’s account, they are automatically logged in and can begin shopping or selling.

All users can create a Style.ly account for free. There are no subscription fees or other charges required when shopping or selling on the site. Style.ly doesn’t add any selling fees, either, which is a nice touch. The selling price is set by the seller. Style.ly does not add anything to it. The seller receives the full amount when the item sells. An option is available for users to purchase extra traffic to their items; however this is not required to sell on the site.

Style.ly is a resource for women who love to shop for clothing online. The website features a wide variety of styles, from retro to modern and classic. Most women can find something that catches their eye as they browse the many accessories and garments on the site. Style.ly also gives apparel sellers and individuals a place to list their new and gently used items for sale on the web.

• Users can log in with their Facebook account
• New and used items are listed on the website
• Items can be purchased or sold on Style.ly
• Sellers can add images and their preferred selling terms
• No seller ees are added when items are sold on Stylely

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