Smarterer gives internet users an unbiased resource to prove what they know. The website presents users with a diverse collection of tests. These include social, technical and digital topics. The user can select a test that is relevant to their knowledge and take it. Smarterer gives them their score which can be used to prove what the user knows. Users can also create tests for the Smarterer community. Users who successfully complete tests are given access to a badge identifying their success. These badges can be placed on Facebook, Twitter and Google profiles as well as blogs. They also appear on the user’s Smarterer profile. Smarterer also gives community members access to the leaderboards, which show who has the highest scores and provides icons that link to the site’s most popular tests. The current list of popular tests includes Facebook, Twitter, Google, Gmail, Chrome, CSS, Microsoft Word and Excel.

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Smarterer was founded by Dave Balter, Jennifer Fremont-Smith and Michael Kowalchik. Balter provided the original concept and seed funding for the site, which is his fifth startup project. He is also the founder and CEO of BzzAgent. The current Smarterer team includes Executive Chairman Balter, CEO Fremont-Smith, CTO Kowalchik, User Experience Lead Tommy Churchill and advisors Guli Arshad, Jon Bond, Mark Gerson, Shikar Ghosh, Mark Glickman, Hugo Liu and Scott Kurnit. Smarterer is currently in beta. The company has already managed to raise $1,25 million from True Ventures and Google Ventures, and angel investors like Mark Gerson, Scott Kurnit, Peter Lehrman, Thomas Lehrman etc.

Smarterer provides users with a place to show off their skills through tests. The website offers an unbiased place to prove that the user knows what they claim to know. The site also supplies users with badges that can be placed on social networking profiles to show off how much they know. The site seems to focus primarily on technical and internet based topics.

The Smarterer website invites users to prove what they know with a comical, stylized owl and clean site layout. The homepage features the own, peering intensely as it stands in front of a green blog of graphs, diagrams and other hand drawn objects. The site utilizes a pale blue, grey and white design that works perfectly with the owl shaped logo positioned in the upper, left hand corner.

A new user can sign up for a Smarterer account by clicking the blue “Log In” link in the upper, right hand corner. Users can sign in with an existing Facebook or Twitter profile by clicking the corresponding button found in the upper, left hand corner of the following page. Those who prefer to sign up the traditional way can click the blue “Sign Up Today!” link in the text along the right hand side (under the bold “Don’t Have An Account?” header). New users should note that at this time, the form is not accessible and they will be redirected to the Smarterer homepage.

At this time, Smarterer is available to all users for free. There is no paid membership option listed on the site. Users can take tests or create them without subscribing. It is important to note that Smarterer is still in beta and this could change later on as the application nears official launch.

Smarterer is intended for anyone who wants to prove what they know. The site focuses primarily on technical and internet topics, so users with this type of knowledge will benefit the most. Those with social networking profiles and blogs may also enjoy posting their Smarterer badges.

• Create your own tests for other Smarterer uses to take
• Search for tests already added to the site
• Prove what you know in technical and internet subjects
• Post Smarterer badges on social networking profiles
• Earn a place on the Smarterer leaderboards

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