Traveling can be very stressful, and SeatGuru was created to help alleviate some of that stress. The site is dedicated to compiling information on airline seating so that users can make good choices about airline ticket purchases. Since there are so many flights every day, Seat Guru allows users to help by providing their own experiences and seating information for flights they have traveled on. The result of having multiple travelers gathering airplane seat information is an extensive database that makes it easy for others to choose airplane seating they won’t later regret.
Matthew Daimler was a frequent flier that saw a serious need for a definitive resource for airplane seating information. After his own experience as a passenger, Daimler founded Seat Guru in October of 2001. The site has grown significantly in the years following. Today, Seat Guru offers information on over 700 aircraft that operate under 100 different airlines. The site also purchased TripAdvisor.com in 2007 to expand its capabilities and offer a more expansive collection of travel related knowledge to its visitors.
Many travel websites offer information on flights. These details usually provide the user with the basics: departure and arrival times, airline names, and costs. Seat Guru provides information that is often overlooked: seating arrangement. Users can gather more detailed information to make good choices about the flights they ride on to ensure maximum comfort and limit the number of surprises they encounter along the way.
SeatGuru offers users a friendly blue and white color scheme with vibrant gold highlights. The site itself presents a professional design that includes a lot of information. Despite the amount of information, the site remains well organized and easy to navigate. Users can search for their desired flight and get all the information they need right away.
Although many travel websites offer users a registration option, SeatGuru does not currently include user accounts. That being said, the site presents all features and tools to anyone who visits so no one really needs to create an account. Of course should the site add more features or other functionality this may change, but for the time being any user can quickly access the information they need without having to take time to register.
It is a bit difficult to charge visitors when no registration or sign up option is available. Seat Guru does not require an account, so no premium paid account exists at this point. Of course this could always change in the future. For now, users can access all features and information without having to pay anything for the luxury. Trip Advisor, which is currently owned by the SeatGuru team, does offer a registration option so users can go that route if they prefer to sign up.
Travelers can appreciate the information supplied through the SeatGuru website. Whether the visitor is a frequent flier or only an occasional traveler, Seat Guru can help improve their next site by supplying information on which flights offer the most desirable seating. Even if the user already has a flight booked, they can check out the seating before heading to the airport so they know where they will be and what to expect during the flight.