out of 5 stars by
AppAppeal Editor
Prezly helps users build effective social media press releases. The application offers a number of valuable tools that enable users to organize, publish and track their press releases. Users can create content that includes audio files, attachments and high resolution images. Prezly also lets users embed videos from Vimeo and YouTube. Users can see the blogs and Tweets referring to their press release to identify the social context of the content and how it was received. Users can also send a summary of press releases to email contacts and track web and email traffic. Prezly integrates into the user’s website so they can maintain a press room with their domain name. Additional features allow users to build press releases and share them through Twitter, Facebook or auto post them to blogs.
Prezly was created to help users successfully reach out to their audience. The concept was born as the founders identified a need for an easy way to send out press releases. During their time in advertising, Frederik and Jesse noticed that producing a professional press release with various media was a challenge for many. To help users find a better option, they created Prezly. The Prezly team is based in Belgium and includes Frederik Vincx, Jesse Wynants and Gijs Nelissen.
Prezly is an attractive option for many users because it simplifies the process of building and sending an effective press release. Users with little or no design experience can create an eye-catching press release that includes images, videos and other content. They can also monitor the success of their marketing campaign through detailed analytics features included with Prezly.
Prezly keeps things user friendly with a clean, organized design. The site features a green and blue color scheme with a white background. This does wonders to give the design a life of its own without becoming a distraction to the user. Reports are available using charts and colorful line graphs. Prezly incorporates color buttons and familiar logos to help users find the tools they need to create and share press releases through social networks and other outlets.
A new user can begin registration by clicking the green “Get Started Now” button found along the left hand side of the Prezly homepage. Doing so will direct the user to the registration form which requires a first and last name, email address, company or group name, the user’s desired URL, country location and time zone. The user is also asked to provide a username and password. A note at the bottom of the form advises the user that by submitting their details they confirm their agreement with the Prezly terms of service. Clicking the green “All done, now activate my account button” will take the user to the following page which includes a message advising the user to check their email for an activation link.
Prezly provides users with four membership options. The first is a limited free plan which includes up to three press releases and a press room. The first membership option is the Small plan which costs around $30 per month and includes up to five monthly press releases, 50 contacts, social tracking and short URLs. The Medium plan costs around $70 per month and upgrades to include up to 10 monthly press releases, 250 contacts, email metrics, Google Analytics, custom domain name, multiple languages, templates and auto posting capabilities. The Large plan costs around $280 per month and includes unlimited press releases, unlimited contacts and multiple press rooms.
Prezly is a great tool for users who need to create professional press releases but have limited design skills. The application includes a full spectrum of features that help users build their press releases, send them and monitor their progress.
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