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Lockerz

Social Networking Rewards Community

Published 02/26/2011 and rated

3 out of 5 stars by AppAppeal Editor

What can you use the app for?

Lockerz is intended for users between the ages of 13 and 30. The site is intended primarily for entertainment and shopping, and finds a way to bring these to pastimes together. Users earn Lockerz Pointz (also called PTZ) for being active on the site. Each time the user views a video, answers daily questions, listens to music, makes a purchase or performs other tasks on the site, they earn PTZ. Their accumulated points can be spent as they see fit to receive discounts on merchandise. The more PTZ the user earns, the better their discount options become. Today, Lockerz claims to include a community of more than 17 million users.

What is the history and popularity of the app?

Lockerz was founded in 2009 by Kathy Savitt. Savitt was previously a technology and retail executive. The site is financially backed by Kleiner Perkins Caufield and Buyers as well as the Liberty Media Corporation. In October of 2010, Lockers revealed its new social commerce platform called FWB. The platform combined social networking and ecommerce, allowing user to earn PTZ and spend them on discounts. They have acquired Plixi, a photo sharing app, to help with their photo sharing functionality. In April 2011, Lockerz raised $30 million from KPCB, Liberty Media and Greg Maffei, Liberty's CEO.

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What are the differences to other apps?

Lockerz has created an appealing blend of entertainment and shopping that attracts many users. The site isn’t one or the other; it seems to have struck a good balance between both activities. Users earn points for being active and immersing themselves in the content presented by Lockerz. They are given something in return through the FWB PTZ system. Lockerz has designed a platform that allows everyone to benefit.

How does the web app look and feel to use?

The Lockerz website is well organized without taking away from the fun atmosphere the site offers. The homepage features a black background with colorful icons. Recent content is highlighted and each page is very unique, with stylish elements such as video borders that appear hand drawn. The design and layout make it easy for users to move through the site and enhance the personality presented by Lockerz.

How does the registration process work?

A new user can join Lockerz by clicking on the small blue “Sign Up Now” link just below the log in area on the homepage. The sleek registration form will appear and ask the user for a first and last name, email address, country location, gender, date of birth, time zone and password. Optional fields are present and include mobile phone number and zip code. The user must also enter a Captcha code to prove that they are human. After entering their information, the user can click the blue “Create Account” button in the lower, right hand corner of the form. A small note advises the user that by submitting their information, they are automatically agreeing to the Lockerz privacy policy and terms of service.

What does it cost to use the application?

Anyone can create a Lockerz account for free. There are no subscription fees for access or other charges for using the site. Users are invited to make purchases through Lockerz, but these are not a requirement. The PTZ system may encourage users to make purchases as they spend their PTZ on discounts, but this is also not a requirement to remain a member of the Lockerz community. which lead to the development of a new photo sharing app.

Who would you recommend the application to?

Lockerz is intended for men and women ages 13 to 30. The site provides a source of entertainment as well as a way to earn discounts on popular brands. Users who like to spend time exploring the internet can enjoy the content found on Lockerz and earn points just for experiencing the site.

Lockerz Features