Thrive provides users with another way to manage their money and find areas that could use improvement. The application works by compiling all of the user’s financial data into one convenient location. The user can get a detailed overview of their financial accounts and more by logging in to their Thrive account. Thrive takes it a step further by helping the user compare their current accounts with possible replacements. For example, the user can compare their existing credit card with other available cards to see if there is a better alternative out there that can meet their needs. The Thrive system also rates the user’s financial health with an easy to understand number. The user can check out various aspects of their financial status and see how each item rates to determine where they need improvement.

Thrive was founded in 2007 by Avinash Karnani and Ori Schnaps. Based out of New York City, New York, the Thrive team consists of around 15 individuals including investor Bill Trenchard. Karnani is the company’s current CEO and Schnaps is the CTO. Today, Thrive helps many individuals mange their personal finances. JustThrive.com was shut down on June 3, 2011.

JustThrive.com offers numerous services that many other similar applications can do. These functions work very well to help users in gaining a foothold in financial control. The main difference between Thrive and alternative applications is the single number rating system and the comparison capability that allow users to shop for better credit products.

The Thrive website sheds vibrant light on the designs commonly used with this type of application. The site features a primarily bright yellow color scheme, complimented by the stylish Thrive logo. The site is well organized, with professional icons and an overall appeal that many others lack. Users who would like a money management tool that looks as good as it works can really appreciate the appearance of Thrive.

Visitors can register for a Thrive account by clicking on the white “Sign Up – It’s Free” link at the upper right hand corner of the homepage. A similar green button can be found further down the page along the right hand side. The two step registration form requires an email address, password, first and last name, zip code, date of birth, salutation, security question and answer. After submitting the information, the user is taken to their account page and can begin adding financial accounts to their profile. The site also advises the user that even though they manage their financial data, no actual money transfers are completed through the application.

The cost of Thrive is another draw for many users. The Thrive FAQ points out that the team behind the application wanted to produce a trustworthy tool that helped users improve their financial situations. A part of that mission includes the lack of a registration fee or subscription price. Anyone can create a Thrive account for free. There is no cost for using any of the available tools on the site.

Thrive gives users who are looking for a better way to manage their money a tool. The free price tag makes Thrive a good choice for those on a tight budget. Anyone can improve their personal financial status by using the many tools available through Thrive.

• Plan your financial future with Thrive for free
• Add and monitor personal financial accounts
• View budget information using colorful pie charts
• Safely store financial information with 256 bit SSL encryption
• Easily monitor spending using status bars

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