GoFundMe offers a unique service to people in need of donations. Here, visitors can create a profile regarding a specific cause, individual or situation that they would like to request donations for. Raising money is not always easy, especially when time is short. GoFundMe provides an online resource that allows people to share information about what is happening and why funds are needed. Visitors can donate money or learn how to help through the GoFundMe profile. Founded by Brad Daymphousse and Andrew Ballester, GoFundMe was created with the help of White Label Crowdfunding, an innovative organization dedicated to producing fundraising solutions on the internet. The goal was to make a tool that anyone can use and easily access to help increase their ability to help out when funds are needed. Regular people can make a difference by creating a GoFundMe website and requesting donations to bring about a chance or help those in need. What makes GoFundMe different is the way it opens up its services to anyone in need. Sometimes it can be hard to fight feelings of helplessness when another person or group is in need of assistance. As one person, it can be hard to provide enough help to fix the situation. GoFundMe makes it easy for one person to bring in the support of others through monetary donations. GoFundMe uses a grey, green and orange color scheme which creates an attractive contrast. This helps balance the site and makes the menus more appealing. The layout is very easy to navigate without a lot of clutter or distracting images. User can easily learn how to create a donation website or how to find one they may wish to give money to. New users can click the orange “sign up” button at the top right hand corner of the homepage. This takes the visitor to the account creation area. A first and last name, email address, and password are required. Billing information is also requested, although the new account will be given a three day free trial. No fee will be charged until the initial three days has passed (unless the user chooses to cancel). After account creation, users can begin working on their donation website. Users who choose to keep their account after the three day period are charged about $9 each month in membership fees. The rate is reasonable for the functionality of the website. Even those on a tight budget can afford to use GoFundMe. Also, because it is a month to month subscription, the user can choose to discontinue use at any time. Monthly fees are non-refundable. Individuals or groups with a cause can find GoFundMe very useful. The low monthly fee makes the site very budget-friendly. The tools make it easy to share information and updates about the situation with anyone who visits the GoFundMe site. Creating a donation request is easy, and can be personalized with photographs as well as text. No matter what the cause is for, anyone who wants to help make a difference can use GoFundMe as a starting point to provide assistance to those who need it.

• Create a personalized donation request profile complete with information and images
• Add updates to a donation request profile, alerting others of changes, improvements and set backs
• Support any cause they deem worthy, no matter how small or unknown it may be
• Expand their reach to more people for less than $10 a month
• Offer a donation option that includes both online and offline payments

http://www.gofundme.com/