GigsWiz was created because being in a band involves more than just music. Serious bands want to gain fans and play more venues, and that’s where GigsWiz comes in. The site allows users, both band members and promoters, to get feedback directly from fans. Users can place the GigsWiz widget on their website, social networking profiles and anywhere else they promote their band. Users can share information about where they would like to see the band play next. The band or promoter can take that information to make better decisions about where to schedule the band’s next gig. GigsWiz also allows the band to keep fans informed by sending notifications as soon as tickets are available in the fan’s area. Bands can even ask promoters who are not on GigsWiz to provide a batch of tickets that are sold directly to fans through GigsWiz.
GigsWiz is a newcomer to the world of music and promotion. The application was founded in January of 2010. Based out of Helsinki, Finland, CMO Juuso Vermasheina, Vice President of Product Development Kai Lemmetty, and CFO Joonas Pekkanen have helped to build a functional way to help budding bands expand. Today, GigsWiz provides bands with a way to hear what their fans are saying about where they should be playing. The more anxious fans living in an area, the more likely the show will be to sell out.
GigsWiz offers bands and promoters a unique service to help expand their fan base. The site provides all the tools bands need to reach out to fans where they are most likely to find them: on the band’s website and social networking profiles. GigsWiz is easy to use so anyone can quickly learn how to read stats and determine the best location for the next gig. The application also sends a notification to fans so they stay updated when the band plays in their area.
The GigsWiz website features a red, black and white color scheme that helps contrast a light grey background. This works well to create a site that looks professional with a little bit of musical flair. The homepage features embedded Google maps and all the tools a user needs to get started. The links and menus have been kept to a minimum so newcomers can easily adapt without wading through a sea of clutter.
GigsWiz gets right to the point, presenting users with the registration form directly on the homepage. A new user can find the form in the bottom, left hand corner in a black box with the header “Artist! Get your backstage pass!”. Users are asked to enter a valid email address and password. They can then click the grey “Register” button to continue. The user is directed to check their email inbox for an activation link. After clicking the link, the user can begin using GigsWiz features and adding information about their band.
GigsWiz has implemented a very simple fee system. Users can create an account and use all GigsWizs services at no cost. There are no financial details requested up front and the user can immediately begin adding GigsWiz widgets to their websites and profiles. However, the service is not completely cost free. Bands are charged a 5% fee for every ticket sold through GigsWiz. It is a modest price considering there are no start up fees or subscription fees.
Any band that wants to grow can appreciate GigsWiz. The site provides many tools that are easy to use and help bands hear what their fans are saying. By making better decisions about where they play, bands can use GigsWiz to grow their fan base and enjoy more successful shows.