Foodspotting has created a new online community of people who love to discuss and share details about their food eating experiences. The site is called Foodspotting because of the way it allows users to share their meals. Each new food item entered is accompanied by a photograph and brief description explaining what it was and where it was enjoyed. Users post these and can review those posted by others so that there is a constant exchange of opinions and suggestions.
Foodspotting is based out of San Francisco, California and backed by Felicis Ventures. The site began as a start up that wanted to help people expand their menus and go on taste bud adventures. From the beginning, Foodspotting was intended to give visitors a place to go to discover new foods and share their own experiences. The site received some media notoriety through Techcrunch, the Wall Street Journal, and CNN and was also listed by Travel + Leisure magazine as a Top Travel Application. In 2010, after successfully launching their first iPhone app they received a $3 million round of funding, and in March 2011 they came up with an app for Android powered devices.
Foodspotting doesn’t present recipes or simple restaurant reviews. Instead, Footspotting gives users an enticing snapshot of dishes that may inspire them to sample something new. Foodspotting also creates a community atmosphere by allowing users to share their experiences through photographs and basic information about what went into the dish and where it was eaten.
The Foodspotting website features a professional design and eye catching map right on the homepage. The map makes it easy for users to set their desired location, along with a “Search By” tool to find a food, location or user quickly. The simple navigation bar and logo compliments the rest of the site well. Users can also appreciate the logical layout which makes navigation easy while enjoying the unique style of the site. For the most part, the design of Foodspotting makes it a pleasant place to discover new foods.
A new user can register for a Foodspotting account simply by clicking the white “Log in” link at the top right hand corner of the homepage. The user will be directed to the log in page, which includes a blue “Join” button. Foodspotting requires a name, email address, and password. Once the information has been entered, the user can click the blue “I Agree, sign me up!” button. As soon as the information has been submitted, the user is logged in and can begin accessing site features and adding items to their account.
Foodspotting is a unique way for a community of food lovers to come together. Requiring a membership fee would work against that, discouraging individuals from participating and posting their meals. Foodspotting seems to understand this and allows all users to create an account without paying for the privilege. Anyone with a love of food or dining out can share their experiences or read about the food adventures of others on the website.
Visitors who enjoy social networking and food can find something truly special in Foodspotting. Users can share dishes and learn about others they have never tried before. Other tools make the site even more interesting, with a blog, food guides, and iPhone functionality. Foodspotting allows users to add friends and receive notifications for a more interactive experience while visiting the website. Connectivity with Flickr, Facebook, Twitter, and FourSquare make Foodspotting even more user friendly.