Blippy.com is a social network where users can share what they are buying and see what others are buying. Users can link their accounts from major stores to the site, as well as their credit card accounts. Whenever the user buys something from a linked account, the purchases shows up in the activity stream on Blippy.com. The site has most of the usual social networking features such as profiles, friends, following and commenting. The user's activity stream will show buying activity of their friends and the people they are following. The activity stream can be filtered by everything, lively chatter (purchases that generate a lot of comments) or most popular. The entire activity stream from the site can also be viewed, and can be filtered using the same filters that are available when viewing the user's personal stream. Users can link their accounts from major stores such as iTunes, Netflix, Woot and others. In addition they can link any major credit card. Activity streams on the site are updated in real time. The activity stream shows the name of the person, the amount, and in the case of major accounts recognized by the site, the item they purchased. Credit card purchases just show the business name and amount. While viewing an item in the activity stream, the user can comment on the item, indicate that they liked the purchase or ask “What did you get?”. Blippy.com was founded in December 2009 by Chris Estreich, Philip Kaplan and Ashvin Kumar. Competition to Blippy.com comes from the major social networks in general, but there appear to be no other social networking site centered solely around the user's buying activity. Many people use Facebook, Twitter or MySpace to update their friends on what they are buying, so Blippy.com is a competitor for these kinds of updates. Pages are clean and uncluttered, and the site is quite responsive. Navigation is intuitive, with a convenient top menu bar shown on all pages of the site. Page loads happen quickly, and the social networking features work well. There is no advertising displayed on the Blippy.com site. Registration to Blippy.com is free and is required to use the site. The registration process asks for username, email address, full name and password. Validation of the email address is not required. There is no premium membership offered to the site, and registered users have access to all features of the site. There is no advertising displayed on the Blippy.com site. Blippy.com is recommended to anyone who would like to share what they are buying with their friends and followers, and see what others are buying as well. In addition, the site allows users to discuss their purchases with others. The site incorporates a unique concept, and initial growth indicates that the site is becoming popular very quickly.

• Users can share their purchases at major stores as well as purchases made with credit cards with their friends and followers
• Users can see the buying activity of their friends and people they are following
• Users can comment on purchases made by others, as well as indicate that they like a particular purchase
• Activity can be filtered by everything, most discussed and most popular (most likes)
• The user can link their accounts at major stores such as iTunes, Netflix and Woot
• Major credit card accounts can also be linked to the site