Askitonline.com is an online survey builder and deployment platform. Users can design custom surveys using a convenient WYSIWYG editor, then deploy them online. Askitonline keeps track of the results, and the user can view a variety of reports showing the data collected. The survey editor is very easy to use, but some experience in designing surveys is helpful to produce a good survey. The results produced by the survey editor are very professional once deployed to the web. Surveys can have various types of questions, including multiple answer, single choice from a list of options, matrix, and single line of text. There is a preview function that allows users to actually try out the survey before deployment. Once the survey is deployed, the user is provided with a link to the survey. They can then use this link to direct their survey respondents to the survey. In addition, Askitonline provides code that can be copied and pasted into the users website to imbed the survey on their website. There are three types of reports available to view the data collected from the survey. The first is the raw data shown in tabular form. This tabular data can be exported to a spreadsheet in CSV format. The second type is a pie chart for each multiple choice question with a summary of the number of each answer given. The third report is a participation report which shows how may people viewed the survey, how many people started the survey, how many completed it, the completion rate and the number of dropouts. Toronto-based Askitonline.com was founded in December 2006 by Kaitlyn McLaclan, who currently serves as President. The site has undergone continuous growth since launch, and continues to add new features to its survey platform. Competition to Askitonline comes from applications such as Google Spreadsheets and online survey platforms such as SurveyMonkey. Google Spreadsheets allows users to build a survey and deploy it, but the survey building process is very labor intensive. SurveyMonkey is more similar to Askitonline, with the site doing most of the work involved. Also SurveyMonkey is more established and has a much larger number of users than Askitonline. Askitonline has a very Web 2.0 look and feel. The site is clean and uncluttered, with a minimum of items on most pages. The site is very responsive, with page loads happening quickly. Navigation is obvious and intuitive. There is a convenient top menu bar provided for convenient navigation. The survey builder interface is very easy to use. There is only a very small learning curve to the interface, although some experience in designing surveys is helpful. There is no advertising displayed on the site. Registration for a basic account at Askitonline is free. The registration process asks for email address, username and password. Validation of the email address is required. The free basic account has a limitation of 2 active surveys with 100 responses allowed per survey. There are three levels of premium membership to Askitonline available – Standard, Premium and Professional. Standard increases the limits to 5 active surveys, 750 responses per month, and 50 fields per survey. There are also a host of advanced features and reporting options available with all of the premium memberships. The Premium membership increases the limits to 10 active surveys, 2500 responses per month, and an unlimited number of fields per survey. Finally, the Professional membership increases the limits to 20 active surveys, 10,000 responses per month, and an unlimited number of fields per survey. Askitonline is recommended to anyone who has a need to conduct an online survey. It is a much cheaper alternative to contracting with a professional survey company to develop and deploy a survey. The site is very easy to use, and a usable survey can be created using a free account. There is a variety of premium membership options available depending on the users individual needs. The survey builder is very easy to use, and the site is very well done overall.

• Users can easily build and deploy their own online surveys
• The site does the work of collecting the data
• Collected data can be viewed in a variety of report formats
• Small surveys can be created using a free basic account
• Premium accounts available for deploying larger surveys up to almost any size
• The survey builder as well as the overall site are very responsive and easy to use

http://www.askitonline.com/